THE NEW AVATAR FOR KIM K'S MOBILE GAME IS KARL LARGERFIELD

 With his trademark white ponytail, starched collars, and sunglasses, he is one of the most recognizable people in fashion and one of the most caricatured—he’s been transformed into everything from a Simpsons character to a Tokidoki figurine to a fashion-forward parody of the classic children’s book character Waldo in Where's Karl's ? most recently. And now the designer is to have his very own avatar and virtual Paris boutique on the game Kim Kardashian Hollywood, an iPhone and iPad app by Glu Mobile, that currently has more than 30 million active users. “Kim’s contribution to beauty and fashion—and what made her such an icon—is the fact that you don’t have to be super slim and very tall to be beautiful,” says Lagerfeld. “Others tried, but she succeeded in giving other girls like herself confidence. And I admire her for that.”

Lagerfeld will be in good company in Kardashian’s virtual world, joining fashion editors Andrae Leon Tally and Anna Dello Russo in helping players to follow in the reality star’s footsteps and jump from the E-list to the A-list by completing a series of tasks, such as taking meetings with agents, modeling gigs, and attending parties. “Karl Lagerfeld is such an icon and I’ve been lucky enough to work with him several times over the years,” Kardashian says of the partnership, which will also feature shoppable pieces from Lagerfeld’s eponymous label, including the Sam Masculine coat from Fall 2015 that she wears in the game.

Lagerfeld and his team were heavily involved in the development of every aspect of the project from Karl’s avatar (who wears three different looks complete with tie pins and fingerless gloves); the outfits worn by the in-game characters (including Kendall Jenner who first introduces us to Karl); and the Karl-branded items that exist in game. The Chanell and Fendidesign will even dole out advice on how to launch a clothing line to your avatar, whom you can style head-to-toe in the label if you have earned enough of the K-star virtual currency from your virtual modeling and acting work or buy them with real money.

And if you like the way your avatar looks in that Daisy Kool lace skirt or Suzie Little boucle jacket, Lagerfeld just launched his global e-commerce store Karl.com over the weekend, so you can splash out on the real thing without ever looking up from your phone.