Run by Le Reve Events, the annual MMR celebration, which has been running since 2011 fuses the best of fashion and music in Africa, bringing together some of Africa’s finest creative artists and showcasing their talents to a huge audience.The Rising Icon and Face of MMR competitions are run by the MMR Foundation, a charitable foundation which aims to support and empower emerging talent across the arts through the provision of grants for young entrepreneurs and models, giving them more opportunities to break into this very challenging market.The Rising Icon competition gives emerging designers from Nigeria the opportunity to showcase their talents in a way that can benefit their careers by providing them with extra exposure and support. First launched in 2013, with the help of sponsors Sovereign Trust Insurance Plc, a grant of 3 million naira was given to the winner Olakunbi Oyelese, the Creative Director of fashion label April by Kunbi.
“Winning the MMR Rising Icon competition gave me an indescribable experience, my status as a fashion designer has taken on a whole different and better level, the number of clients I’ve gotten since I won has escalated, the publicity has been awesome and the internship in New York is truly a great initiative, I can’t wait to put all my experience to good use on getting back to Nigeria. Thank you MMR for giving young fashion designers like myself the opportunity to pursue my career in the fashion industry whole heartedly”
To enter the MMR Rising Icon competition, please follow the instructions below:
- Send your application to risingicon@musicmeetsrunway.com
- Attach at least 4 professional photos of your designs, 1 photo of yourself.
- Attach a mini biography of yourself and your brand.
- The deadline for all applications is 30th November 2015
- 2012’s Face of MMR winner Nkem Okafor was the main model for all of the MMR 2013 campaign images, and the MMR Foundation sponsored her trip to the Mercedes Benz Fashion Week South Africa.
‘When I heard my name announced on stage, and all I thought was all my hard work and dedication has finally paid off. I tried not to cry but I did privately. Till today, this has been the best experience of my life. After the show, I did loads of interviews; my name and face were all around the country on billboards, blogs, magazines etc. My career skyrocketed; I was being called for shows everywhere, got booked for look books and several magazines. My career and my entire life changed after winning The Face of MMR, this gave me validation that I was in the right path with my career and this motivated me further to do more. Thank you MMR for believing in a small town girl and changing my life, I will be forever grateful’
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